5 Actionable Strategies to Integrate AI Into Your Business Communications

  • 5 Actionable Strategies to Integrate AI Into Your Business Communications

Artificial intelligence (AI) has grown pervasive during the past few months. It's a popular topic of conversation that spans from cyber security testing to AI-driven personalised digital marketing and business communication.

Particularly generative AI, such as ChatGPT and Bard, has received regular media attention.

But because there is so much information about AI, it can be challenging to determine how it applies to your company. And that's how you may use it to advance your own objectives.

We'll examine practical AI methods in-depth in this post, focusing on how you may use AI to improve your business communications. Here are five strategies for utilising cutting-edge AI-based products to expedite workflows and improve communication.

Harness Natural Language Processing

Harness Natural Language Processing

Consider using natural language processing (NLP) as a starting point. This particular AI model has been taught to comprehend and analyse verbal and textual information provided by real people. and to return the favour.

In fact, several commercial communication suites already include NLP technologies. For instance, there's a strong probability that your cloud-based business phone provider provides an automatic transcribing feature for voicemails or even complete conversations. Even call summaries are generated by some platforms. That makes it possible for someone reviewing an exchange to get the major ideas without going over everything again.

Overall, you can save a tonne of time by doing this. Particularly, transcription requires a lot of time to complete. With the correct tools, you won't have to burden your team members with the tiresome work of transcription of meetings or talks. AI might be used as a substitute to record your business communications.

Automate Routine Business Communication Tasks With AI

Business Communication Tasks With AI

Similar to this, automating common communication chores can help you save a tonne of time:

For instance, several omnichannel communication platforms and VoIP phone systems offer AI routing and assistants. Calling clients and consumers allows business owners to speak for themselves. When it comes to mundane tasks like making appointments or providing information about shipments, the AI can either handle it directly or delegate it. Alternately, it can transfer the call to the best agent who is available.

The final word? Customers will no longer be frustrated by continuous cycles of "Press 1 for..." menus, which reduces needless call forwarding and eliminates annoyance for them.

Conversational chatbots are a fantastic way to use AI to automate repetitive activities.

At a minuscule fraction of the expense of human engagements, chatbots can interact with your customers around-the-clock. However, their accessibility and cost are not their sole benefits. They are also adept at handling routine questions, including providing account updates and responding to FAQs, which is a huge advantage. Your human agents can now handle really difficult problems because of this.

In general, automating common procedures using AI can greatly streamline your communications, boost team productivity, and improve customer satisfaction.

Delegate to AI Assistants

Delegate to AI Assistants

The next step is to use AI helpers to improve your company conversations.

These resources are available to make the life of your team members easier. Communication assistants take over documentation duties and make sure they always have access to the data they require.

Let's go back to the omnichannel communication platform illustration. When used in conjunction with a customer relationship management (CRM) platform, either natively or through integration, many of them include AI assistants, who are very helpful.

Let's say one of your representatives receives a call from a client who is having trouble using a product. In order to provide the agent with the customer's record, the AI assistant will immediately retrieve it from the CRM. They will have access to all of the customer's information at once. For instance, they will be able to tell if the caller has previously contacted customer service and the date of the purchase. As a result, they won't have to wait for the consumer to begin explaining their story before they can get started.

Similarly, AI assistants can offer helpful prompts during challenging client calls. Real-time transcription and analysis of the conversation by the assistant allows it to identify signs of escalating tension. It can then recommend talking points to the team member in charge, assisting them in defusing and resolving the problem.

Leverage Generative AI for Creative Workflows

Generative AI

Utilising generative AI for workflows that demand creative input is a helpful additional method of integrating AI into business communications.

Take the example of needing to fill your monthly newsletter. The outcomes of your most recent niche study might also be the subject of a Twitter thread. Another option is to make an Instagram Story about your most recent purchase.

These processes can be greatly accelerated by generative AIs like ChatGPT, DALL-E 2, and Midjourney.

While you shouldn't rely only on these tools, they can serve as a good starting point for your creative activities. Finding inspiration in your back pocket can be really helpful in the demanding world of business communications.

Gain In-Depth Insights From AI Analytics

Finally, using analytics is one method you may utilise AI to improve business communications. Massive data sets are no match for AI when it comes to managing them and spotting patterns and connections that humans could never identify.

This means that AI analytics technologies can offer detailed, deep insights into the behaviour of your consumers and the effectiveness of your agents.

Personalised digital marketing can be improved using AI, and you can learn about your team members' strengths and limitations in terms of dealing with customers to better teach them. Additionally, you may optimise the use of your resources and lower your overall communications expense.

Final Thoughts on AI for Business Communications

AI will become increasingly important in business communications in the future.

You may stay on top of the most significant trends by implementing the above tactics right now.

Spend some time evaluating the AI tools you now have available and those you could add and incorporate into your workflows. Even while it could need some time and money, it will ultimately benefit your interactions.



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