Futuremark ditches its name again, will now be known as UL

Futuremark, a leading benchmarking software company, has recently undergone yet another name change. The company that was formerly known as Futuremark has now rebranded itself as UL. This decision comes as a surprise to many industry professionals, but it seems that UL is determined to position itself as a global safety science company.

UL, formerly known as Underwriters Laboratories, has been a respected name in the field of safety testing and certification for over a century. The company's expertise spans a wide range of industries, including electronics, appliances, chemicals, and more. With their extensive knowledge and experience, UL has become a trusted partner for businesses seeking to ensure their products are safe and compliant with regulations.

By rebranding itself as UL, Futuremark aims to tap into this well-established reputation and expand its offerings beyond benchmarking software. The decision reflects the company's strategic direction towards providing comprehensive solutions for safety, performance, and compliance testing. UL's new brand identity emphasizes its commitment to helping businesses navigate the complexities of global markets and meet the demands of an ever-changing regulatory landscape.

The name change not only signifies a shift in focus but also marks the beginning of a new chapter for UL. With a fresh identity, the company is well-positioned to explore new opportunities and forge partnerships with organizations seeking to enhance their safety practices. UL's strong presence in industries such as automotive, electronics, and energy positions them as a valuable resource for businesses seeking to ensure their products meet the highest standards of safety and performance.

UL's rebranding efforts extend beyond just a name change. The company has also revamped its visual identity, adopting a modern and vibrant logo that reflects its commitment to innovation. The updated branding aims to resonate with a broader audience and position UL as a forward-thinking, industry-leading organization.

Throughout the years, Futuremark has held a strong position in the benchmarking software market. Their products have been widely used by hardware enthusiasts, gamers, and industry professionals to measure and compare the performance of various devices. However, the decision to rebrand under the name UL does not mean that Futuremark's benchmarking software will be abandoned. On the contrary, UL intends to leverage its expertise in benchmarking to enhance their broader portfolio of services.

UL's commitment to data-driven insights and reliable performance testing will continue to be a core aspect of their offerings. By merging their benchmarking technology with their comprehensive safety testing and certification services, UL aims to provide businesses with a comprehensive suite of solutions that ensure both safety and performance.

In conclusion, Futuremark's rebranding as UL marks a significant milestone for the company. With a new name and refreshed visual identity, UL is poised to expand its reach beyond benchmarking software and become a global leader in safety science. Businesses seeking reliable testing and certification services can now turn to UL for a comprehensive and trusted solution. UL's commitment to innovation, combined with their established reputation, positions them as a valuable partner for businesses looking to succeed in today's competitive market.

How is its design?

Futuremark, a renowned name in the field of design and benchmarking software, recently underwent a significant change. It has decided to ditch its original name and rebrand itself as UL. This development marks a new era for the company and highlights its commitment to innovation and growth.

UL, formerly known as Futuremark, aims to maintain its position as a leading provider of design and benchmarking solutions in the industry. By rebranding, the company is embracing a fresh identity that resonates with its vision and values. This move signifies UL's determination to adapt to the evolving needs of its clients and stay at the forefront of technological advancements.

The decision to rebrand also reflects UL's extensive global presence and its desire to better cater to its diverse customer base. With offices in more than 40 countries and a wide range of products and services, UL seeks to establish a strong international presence under this new name. This aligns perfectly with the expectations of the business professionals it serves around the world.

UL's dedication to providing innovative design and benchmarking solutions remains unwavering. As a trusted brand with over 20 years of experience, the company has solidified its position as a premier provider of performance testing and measurement tools. Through this rebranding, UL aims to enhance its ability to cater to the ever-changing demands of the industry and deliver even more impactful solutions to its clients.

In conclusion, Futuremark's decision to rebrand as UL represents an exciting and progressive step forward for the company. With this change, UL is reaffirming its commitment to innovation, global expansion, and customer satisfaction. As a recognized name in the business world, UL will continue to offer cutting-edge design and benchmarking solutions, providing high value to business professionals of all ages and empowering them to thrive in their respective industries.

How is its performance?

The performance of Futuremark, now known as UL, has received positive feedback since rebranding. UL has successfully established itself as a leading provider of benchmarking software and services in the tech industry.

UL's decision to change their name was strategic and aimed at better reflecting their expanded focus beyond just benchmarking. With the new name, UL aims to encompass a wider range of services that accommodate evolving industry needs. This move demonstrates UL's commitment to staying relevant and adaptive in the ever-changing tech landscape.

By rebranding as UL, the company has been able to strengthen its position and reputation. UL has a long-standing history of providing reliable and accurate benchmarking tools that help businesses measure and improve the performance of their hardware and software. Their renowned 3DMark and PCMark benchmarks are widely used and trusted by professionals in the tech industry.

UL's dedication to providing valuable and insightful information has made them a go-to resource for tech professionals seeking to optimize their systems. Their benchmarks not only assess performance but also provide actionable insights and recommendations for improvement.

With a strong focus on accuracy and reliability, UL ensures that their benchmarks undergo rigorous testing and verification processes. This commitment to quality has earned UL the trust of businesses and professionals worldwide.

In summary, the name change to UL has further reinforced the company's position as a leader in benchmarking software and services. Their dedication to providing valuable insights, accurate measurements, and actionable recommendations has made UL a valuable resource for business professionals looking to optimize their performance.

What are the models?

Futuremark, a renowned benchmarking software company, has recently rebranded itself as UL. This move is part of their strategy to align their name with their parent company, Underwriters Laboratories. UL is a globally recognized safety and performance certification company that helps businesses achieve their objectives and ensure the safety of their products.

By adopting the name UL, Futuremark intends to leverage Underwriters Laboratories' reputation and expertise in the industry. The transition from Futuremark to UL signifies their commitment to becoming a comprehensive solution provider for businesses looking to validate the performance, reliability, and safety of their products.

UL offers a range of services and models that cater to diverse industries. One of their key offerings is benchmarking software, which allows businesses to accurately measure and compare the performance of their hardware and software. This helps them make informed decisions about product enhancements and optimizations.

UL's extensive portfolio includes benchmarking tools for various platforms, such as PCMark for desktop computers and laptops, 3DMark for gaming systems, and VRMark for virtual reality experiences. These benchmarking tools provide accurate and reliable performance metrics, enabling businesses to evaluate the capabilities of their products and identify areas for improvement.

With UL's benchmarking software, businesses can assess their product's performance in real-world scenarios, ensuring that it meets or exceeds industry standards. This is particularly crucial in sectors like gaming, virtual reality, and computer manufacturing, where performance and efficiency are paramount.

Moreover, UL's benchmarking software is regularly updated to reflect the evolving technological landscape. These updates ensure that businesses can stay ahead of the competition and adapt to the latest industry trends seamlessly.

In summary, UL, formerly known as Futuremark, offers a comprehensive suite of benchmarking software and services to help businesses validate and improve the performance, reliability, and safety of their products. Their transition to the UL brand demonstrates their commitment to delivering top-notch solutions backed by the expertise and reputation of Underwriters Laboratories. Whether in gaming, virtual reality, or computer manufacturing, UL's benchmarking models enable businesses to optimize their products and stay at the forefront of their industries.


In conclusion, Futuremark's decision to rebrand itself as UL is a strategic move that aligns with their vision for the future. The new name not only reflects their commitment to empowering businesses but also captures their forward-thinking approach. UL aims to provide even greater value to their customers by offering a wide range of solutions that address today's evolving challenges. This change comes as no surprise considering the company's strong track record of providing reliable and trusted services.

For business professionals aged 25 to 65, UL offers a range of innovative solutions that can enhance productivity, streamline operations, and ensure compliance with industry standards. Whether it's performance testing, cybersecurity, or sustainability certifications, UL has the expertise to assist businesses across various sectors. With their proven expertise and global presence, UL remains a trusted partner for organizations looking to future-proof their operations.

By rebranding as UL, Futuremark is poised to continue delivering top-notch services and exceed industry expectations. Their focus on providing valuable solutions, rather than emphasizing the change of name itself, showcases their dedication to their customers. As a reputable player in the market, UL's commitment to innovation and excellence remains unrivaled.

So, if you're a business professional seeking comprehensive solutions and a trusted partner who understands your needs, look no further than UL. With their reliable services and cutting-edge expertise, UL is ready to assist you in achieving your goals and staying ahead in this dynamic business landscape. Trust UL to guide your organization towards a more successful and sustainable future.



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