You anticipate a stunning, optimised, and user-friendly experience when you access a website on your phone. But all too frequently, you get a disorganised display with tiny writing, warped graphics, and endless scrolling. It's annoying, isn't it? If you put your consumers through this, you're probably ruining their first image of your company.
Why does your website operate so poorly on mobile devices? you might be thinking. You don't need to go much farther than these prevalent causes of the problem and their solutions to get your website on the road to mobile responsiveness.
1. Lack of Support for Mobile-First Indexing
Google has mostly indexed webpages based on their mobile versions since 2019. The majority of online traffic now comes from smartphones, therefore this change reflected the rising customer preference for them. The compatibility with mobile devices is also a priority for browsers like Firefox, Microsoft Edge, Safari, and others.
Therefore, websites without a responsive design that functions on all platforms are not seen as being mobile-first. This can lower the site's overall search engine rating and shows that it needs to be mobile-friendly.
It is not required to have distinct mobile pages in order to allow mobile-first indexing. Instead, it's essential to make sure that the page's structure and content are constant across all sorts of devices. You should check the compliance of any distinct versions of your website using Search Console if there are any.
2. Mobile Pages With Slow Loading Time
Slow page loading is another glaring sign that a website isn't working correctly on mobile devices. User experience (UX) and search engine optimisation (SEO) both directly depend on mobile page performance. Users may find lengthy loading times to be quite annoying. Reducing the time it takes for mobile pages to load is essential for making sure your website is mobile-friendly.
How can you speed up the loading of your website? Start by utilising a tool like PageSpeed to assess the speed of your website. Your website should load in three seconds or less. Examine your website's content carefully, and think about eliminating any components that are unneeded, to accomplish this purpose. Content management techniques like employing accordions or tabs can be helpful.
Additionally, you may optimise your website by using practises like core file minification and developing clean code. For best performance, be sure you use the most recent version of your programming language.
3. Unnecessary Pop-Ups
Pop-ups may be used to sign users up for newsletters, make special offers, advertise apps, and more. However, they could ruin the user experience, especially for mobile users. On mobile devices, pop-ups are obtrusive and can hide the whole content of a page. Additionally, without a suitable closing option, users risk clicking on something by accident.
Regarding mobile pop-ups, following recommended practises is essential. For example, since they can reduce user interest, full-page or floating pop-ups should be avoided. Instead, think about postponing the pop-up display to give viewers more time to engage with the real information.
Additionally, using call-to-action (CTA) buttons on the website as an alternative to pop-ups helps reduce interruptions.
4. Improper Website Navigation
Another factor that affects a website's performance on mobile devices is poor navigation. In order to direct users to the precise pages and sections they seek, effective navigation is crucial. With a mobile-friendly navigation bar or menu, users are more likely to stay on your website.
There are a number of sensible tactics you may take into account to guarantee a responsive navigation menu on your website. Implementing the next three mobile website navigation hints would further improve the user experience in addition to utilising HTML and CSS to create a flexible navigation bar:
- Use the common technique of creating a hamburger menu, which works well for expansive websites like e-commerce sites.
- Consider using a responsive navigation bar or tab bar at the top or bottom of the screen if your website has fewer alternatives.
- Select a menu icon style that will provide a smooth and clear user experience while also fitting the variety of options on your website.
5. Disorganized Page Layouts
A design that functions well on desktop computers might not always work well on smartphones. Choosing a non-responsive design might result in disorganised page layouts, which can leave clients with a bad experience. It makes it difficult for them to comprehend what you have to offer and gives them a bad picture of your company.
Users of smartphones anticipate a smooth surfing experience that doesn't need them to zoom in and out to read material. It is essential to develop responsive layouts and optimise them for mobile devices in order to solve this and allow for simple vertical scrolling. Moreover, make sure that all photos have been correctly scaled for mobile devices and that text font sizes are readable.
A full mobile layout also requires optimising the placement of CTAs and other components. Reduce layout changes as much as possible to ensure a constant and user-friendly reading experience across the website.
6. Unoptimized CTAs
Calls to action (CTAs) that are not optimised might be a blatant sign that your website is not entirely mobile-friendly. CTAs are crucial for promoting brand growth, thus it's crucial to optimise them for both desktop and mobile platforms. Your CTAs probably require more effective mobile device optimisation if you observe a lower response rate for your mobile CTAs compared to their desktop equivalents.
To make your CTAs as successful as possible on mobile devices, it is essential to analyse and improve them in addition to making sure you are utilising the right kind of landing page. Prioritise your CTAs' capacity to work at their best across all devices when choosing a layout. Here are six design recommendations made especially for mobile CTAs to increase your click-through rate:
- To prevent overwhelming consumers, keep the CTA copy brief.
- For a responsive CTA design, make use of the whole width of the mobile device.
- Multiple CTA buttons should not be used since this might be confusing.
- Make sure that mobile CTAs are simple to see and intuitive to click.
- Place the CTA strategically near the thumb zone on smartphones for easy access.
- Create a variety of CTA designs and run A/B split testing to see which is the most successful for your website.
7. Unoptimized Forms and Images
For users of smartphones, inefficient forms and graphics might be annoying. When a picture doesn't fit the mobile screen, users must scroll horizontally, which is annoying. Similar to desktop forms, mobile forms with excessive fields might seem cumbersome and detract from the user experience. Image and form optimisation for mobile devices is crucial to addressing this.
Images should be suitably sized and compressed for mobile displays. To speed up the process, use reputable image optimisation plugins. Consider integrating lazy loading as well, which holds out on loading unnecessary pictures until the user truly requires them.
Create responsive forms to optimise forms on mobile devices. Display form components vertically to make it easier for users to complete. Make the fields wide enough and provide enough space between them for touch input. To further improve the user experience, take into account adding functions like auto-fill.