Instagram will allow creators to schedule live streams for up to 90 days. With this new feature, the company is preparing to launch the "Practice Mode" feature, which allows live broadcast guests to rehearse before the broadcast.
The feature to schedule live broadcasts we see on YouTube is coming to Instagram. Instagram will now allow creators to schedule live streams for up to 90 days. Users will be able to announce the planned live broadcast to their followers by sharing them on Instagram. Along with this new feature, the company is preparing to launch a feature called “Practice Mode”. Thanks to Practice Mode, content producers will be able to rehearse with live broadcast guests before the broadcast. The new live stream scheduling feature will be available to creators from all over the world. Creators will be able to share scheduled content in Stories and Stream after scheduling the live stream. Followers who see the scheduled live broadcast will be able to turn on the reminder feature and receive notifications before the live broadcast begins. The live broadcast scheduling feature is available to all users starting today. According to the company's statement, let's say that Practice Mode will be released soon. Taking a step back on IGTV a while ago, Instagram continues to care about Live broadcasts. The company that combines IGTV and streaming videos under a new tab, it seems; It will continue to invest in the live broadcast content format. Instagram live broadcasts, which stand out as an important branch of socialization and marketing, especially during quarantine periods, also enabled new content formats such as Force Majeure to come to life. Although Instagram's TikTok-like short video format Reels is the star of the platform; The company intends to feature live broadcasts. Still, it is possible to say that Instagram live broadcasts lag behind its competitors in the market in terms of features. Having a live broadcast scheduling feature for many years, YouTube combined this feature with the "premier" feature in 2018 and started offering a landing page before the video broadcast. It has created new revenue models for content producers by allowing channel members to comment before the video. Instagram's parent company Facebook, on the other hand, has been offering live-stream planning, marketing, and pre-stream community building features on its platform since 2016.
So what should we understand from this?
Maybe it's TikTok's Live broadcast move that has moved Instagram after all these years. Announcing its new live broadcasting platform in June, TikTok has launched many features such as events, speakers, questions and answers within the scope of the platform.
Whatever the reason, we can say that content producers profit from the competition of social networks. While platforms copy each other to reach a wider user base and achieve higher engagement rates, content producers also have the opportunity to benefit from new revenue models.